About us

Howdy, I'm Keegan Smith

Husband, father, Cop, K9 handler, certified trainer, lifelong lifter. FitFact is my attempt to help people tell the difference between evidence and noise in a fitness world that too often confuses popularity for credibility.

Keegan Smith, founder of FitFact

WHY FITFACT

Better information, less noise

I've spent years as a certified trainer, online coach, and fitness creator — and I've tried hard to be intentional about what I share. If something's opinion, I say so. If it's fact, it should be backed by real evidence and sound reasoning. Modern social media blurs that line constantly, and misinformation tends to outrun the real stuff. FitFact is my fix: a way to put any fitness claim under the microscope before you act on it.

  • Evidence over opinion

    Fact is fact, opinion is opinion. FitFact is built to keep that line clear so you know exactly what you're looking at.

  • Built by a trainer

    Years of certifications, coaching, and one-on-one client work shape how every claim gets evaluated — not just what the algorithm boosts.

  • AI-assisted analysis

    Submit a video and get a clear read on whether the claims are accurate, misleading, unsupported, false, or still inconclusive.

  • Made for everyone

    Friendly enough for casual scrollers. Rigorous enough for coaches, educators, and anyone who takes their training seriously.

Team collaborating around the mission

Ready to cut through the noise?

Send us a video on WhatsApp and get a quick, unbiased check back in seconds.

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No card, no email. Just the truth — fast.